The Amazon effect

Well that was a surreal weekend. On Sunday, my novel Hit & Run was made Amazon UK’s Kindle Daily Deal, with a price drop from £6.86 to 99p for 24 hours only. It was flagged up on the Kindle homepage. As a result, the book quickly rocketed up the charts from a placing around #38,000 up to the teens, then single figures, then number 2 for a while behind Fifty Shades of Grey.

Then number 1. The top selling Kindle book, and fiction book, and crime book etc. Where it stayed until about halfway through Monday. Which is the really weird thing. Dunno how Amazon’s algorithms work, but H&R was still number 1 twelve hours after returning to the higher price. Even now, 36 hours after the offer finished, it is:

Amazon Bestsellers Rank:
#4 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
#1 in Kindle Store > Books > Fiction > Crime, Thrillers & Mystery > Mystery
#1 in Books > Crime, Thrillers & Mystery > Mystery
#3 in Books > Fiction

Naturally, I am chuffed to fuck about the whole thing, but it’s also a little freaky, to say the least. This is the same book it was on Saturday, the same one I slaved over draft after draft, edit after edit, and now, suddenly, through no action of my own, it’s reached a massively wider readership.

And not just that. The paper version of the book has gone up in the rankings. As have both the Kindle and the paper versions of previous novel Smokeheads. In fact, Smokeheads was number 1 in the Movers & Shakers chart for a while.

Like I say, surreal. Freaky. Weird as all hell. Good, though. I’m actually kind of speechless about the whole thing. So I guess I’ll leave it there for now.

Except to say a big THANK YOU to everyone who bought, read, spread the word, reviewed or said nice things about the book.


About Doug Johnstone

I write things
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4 Responses to The Amazon effect

  1. Diana says:

    Awesome. Well deserved!

  2. Diana says:

    Awesomely well done! x

  3. Fiona says:

    Yes it is the still same book but that is the reason the sales are holding up. Because it’s a brilliant read. And people who don’t know about you want to read more, and find out more – just as I am doing. Many people knock Amazon but this looks like a really positive outcome of their aggressive marketing tactics.

  4. Stu says:


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